What sales benefit is gained from writing articles and speaking to ...

Recognition.

Do you recognize these names: Tide, Coca-Cola, McDonald?s. It doesn?t matter if you like the products or not. At the very least you tend to trust them.

Which would you trust more? Joe?s Lumber, Ace Hardware, Home Depot, Fred?s plumbing.

Source: http://www.qwesz.net/what-sales-benefit-is-gained-from-writing-articles-and-speaking-to-groups-of-people-in-the-industry-you-work.html

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