Everywhere: Comprehensive Digital Business Strategy for the Social ...

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• ISBN13: 9780470651704
• Condition: New
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Put digital business strategy at the center of your businessWelcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.Develop a comprehensive digital strategy for your organizationPut your online business strategy at the center of your customer?s experience, and at the heart of everything you doLarry Weber?s W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategiesThe Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Ev

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4. Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)
5. The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Source: http://www.topinternetmarketingways.com/everywhere-comprehensive-digital-business-strategy-for-the-social-media-era/

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