To help clients maximize their exposure with new home buyers, Atlanta?s Best New Homes is offering a free online video in its??3 for 1? Summer Builder Incentive. This innovative marketing package begins with a 2-minute video showcase on ?Atlanta?s Best New Homes? TV (featured locally every Sunday at 10:30 a.m. on FOX5/WAGA), and continues with online videos on the show?s website (abnhtv.com), the builder/developer?s website, and social media outlets of the builder?s designation, as well as valuable sales center loops. This new incentive is designed to better meet the needs of consumers.
?Today?s?consumers demand online video when considering buying a new home,? says Sean Mudd, President and CEO of ABNHTV. ?For builders and developers looking to engage the best home-buying prospects where they ?house shop? today ? on their computers, Ipads and mobile devices- online video is a marketing ?must?.?
Continues Mudd, ?At Atlanta?s Best New Homes, we?ve served our clients well in up and down markets by staying current with today?s home buyers? media requirements. Strategically, we deliver information in the video format they strongly prefer, via targeted television and the Internet, and social media outlets including Facebook, YouTube and Twitter.?
Just how important is online video to your business today?? Well, according to this week?s Forbes? ?Brand Innovator,? Michael Fischer, Chief Marketing Officer of Coldwell Banker, it?s absolutely essential. He declares that online video has become the technology game-changer for his company, calling it the ?main differentiator? between Coldwell Banker and others in the real-estate industry:
?We believe our video push is a true differentiator for us and the stats prove it.? A recent poll by Postling.com found that 73% of consumers would only work with an agent who utilized?video, yet only 12% of real estate agents had YouTube accounts.? This is a disconnect we are working hard to change.?
Atlanta?s Best New Homes has long embraced Mr. Fischer and Coldwell Banker?s philosophy about the importance of online video in reaching new home buyers. For this reason, the company continues to improve and tailor its products and services to better serve the needs of clients.
For more information on the ?3 for 1? Summer Builder Incentive, please contact Sean Mudd (404-797-8322) or Cathie Corish ( 678-644-9750) of Atlanta Best New Homes.
Cathie Corish, VP Sales - Atlanta's Best New Homes
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