Do Advertising Relationships Hold More Water Than Business ...

May it be people in the media, employees and business partners, the Better Business Bureau and other similar organizations, or even the public at large, it is important to value your relationships in business ? and it does not matter if you?re at the top or bottom of the food chain. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships to blind their judgment especially when it relates to what is in the best interest of the business?s continued success and growth.

Buying advertising media based on interpersonal relationships is a common mistake made by many small businesses. Instead of following the strategic marketing plan, the business takes a major gamble by doing business among people they know and opting for that warm, copacetic feeling that is part and parcel of such deals. But when everything is said and done, the business is in the red due to some advertising expenses that should not have occurred in the first place, with little to show for their gamble and the worst seemingly due to come. So as you can see, the spending has been done, the marketing budget most likely exceeded (but probably it has not been exceeded yet), and in most cases there would not have been enough done to tap into the demographic market the business had intended to penetrate.

Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must first consider the audience or customer it is trying to reach. Any business can make the right media buying choices and profit at the end of the day if they know how to keep track of the target market?s buying habits and behaviors, which may include their general interests, their preferred choice of entertainment or preferred media in which they are to get the message. It is prudent for a business to choose more than one media channel provided they are able to pickle their target market and home in for the kill, so to say ? and it would also be necessary to track results for each media channel. Once this is complete the business will be able to make an educated decision on where to invest its marketing dollars, prioritizing expenditures into the mediums that have proven results for the business.

There is no denying that having positive and meaningful interpersonal relationships in the business world and maintaining them is a critical part of surviving in today?s dog-eat-dog business climate where it is very difficult to trust anybody. But you can not, and simply can not underestimate the value of having an organized and strategic marketing plan, because this will always be more essential in ensuring the business? longevity at the end of the day and more important than maintaining friendship.

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Source: http://www.optionbg.com/do-advertising-relationships-hold-more-water-than-business-decisions/

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