For the part two of this blog series entitled, Online Lead Generation Techniques, we will be discussing e-newsletters. If you happen to jump off this blog just now, make sure to read the first part of this blog series, first.?
Moving on, I think I've already mentioned on my previous posts that list building is very important. Your list is where your money lies. Once you build your list, you may start marketing your products through e-newsletters. E-newsletters are e-mails sent to your subscribers containing swipes. Swipes, on the other hand are templates of proven successful marketing and sales letters containing mostly information about your product and links to where people can purchase them.?
To generate the leads to whom you will be sending out the newsletter, you can put a subscribe-to button in your website. If your visitor signs up for this, they will be required to provide their email addresses, to which you will send your swipes.?
In order to increase your open rate (the indication of how many people actually open and view the emails you send) and to decrease the rate of people who unsubscribe from your e-mail list, you can consider the following tips:
1. Think of eye-catching and interesting subjects. Make sure to place an offer on the subject that'll make it hard for your subscribers to ignore your e-mail.
2. Mix it up.?Your e-newsletters should not, at all times, contain promotions of your products and services. Make sure to mix the e-newsletters you send everyday with other content. If you're offering marketing services, you can share some marketing tips to your subscribers. This can help you build trust and in turn can earn you clients, as well.
3. Avoid spamming. Not only will it gain you a suspended autoresponder (e.g. AWeber, GetResponse), it will also turn your subscribers to annoyed and turned-off un-subscribers. You can get reported as spam and your future e-newsletters might all bounce. Limit your e-newsletters to 1-2 per day.?
With or without the use of a lead generation software, it is important that any of you who manage an online business should build their lists and use e-newsletters as a technique of promoting your business.?
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Source: http://www.levelonenetwork.com/ucla00555/online-lead-generation-techniques-part-2-of-5/
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