Content Marketing: Telling Your Story Is Important for Your Small ...

Last updated 4 hours 54 minutes ago

Your small business has a story to tell. Are you sharing it??

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So, why is content marketing important for your small business? According to the infographic below, the main goals of content marketing include raising brand awareness, acquiring customers, generating leads, and promoting customer loyalty. As a small business owner competing in the digital age, these are important for growing your business and ultimately impact the bottom line. The way you tell your small business story through content marketing is as important as the story itself. Having a strategy can help you more effectively communicate your business story across different channels. And because you want others to share your story, listening and replying to what consumers are saying about your business is equally important for making sure your story doesn?t get lost in translation. ?

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Where are you sharing your business story? Have you tried any of the tactics in the infographic above? Let us know in the comments!?

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About the Author

Tara Banda writes about how small business owners can reach local customers through online marketing for the ReachLocal blog. You can connect with her on Twitter.?

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